Earth Day is approaching
and there is a question we almost never ask ourselves:
Does what we use on our hair… also have an impact?
Not just on how it looks. Also on what we leave in the water. On what we consume.
On what we choose.
This test is to see it clearly.
No extremes. No guilt.
Just to understand where you are starting from.
Real Earth Stories Test
1. When you choose a hair product…
- A) I look at the ingredients and their origin
- B) It matters to me that it works
- C) I buy what I have always used
2. Have you ever considered the environmental impact of your routine?
- A) Yes, and I try to choose better
- B) I have thought about it sometimes
- C) No, never
3. About the dyes you use…
- A) I use or am interested in plant-based coloring
- B) I am considering it
- C) I use conventional dyes without thinking much about it
4. Your routine is more like…
- A) Simple, with products I understand
- B) I try things out
- C) I use many products without really knowing
5. When your hair isn’t doing well…
- A) I try to understand what it needs
- B) I look for quick fixes
- C) I use more products
6. Does your routine include natural ingredients or plants?
- A) Yes, regularly
- B) Sometimes
- C) No
7. If you had to define your routine, you would say it is…
- A) Conscious (for me and for the environment)
- B) In progress
- C) Automatic
RESULTS
Mostly A → Conscious routine (for you and the planet)
You aren’t just taking care of your hair.
You are choosing more responsibly.
Less impact
More consistency
More balance
And that, even if it’s not always seen… it is felt.
Mostly B → You are waking up to consciousness
You are starting to question things. And that is already a huge change.
This is where many people discover they can take better care of their hair
without generating so much impact.
You just need to simplify and choose with more intention.
Mostly C → Automatic routine (and with hidden impact)
It’s not a lack of care. It’s just that no one has taught us to look at this.
But something usually happens here:
products that alter the scalp
ingredients that end up in the water
constant need for “more”
And the best part: all of this can be changed.
🌿 Where to (really) start
You don’t need to be perfect.
Or change your whole routine overnight. Just start choosing differently.
Start with what has the most impact: your dye
Conventional dyes often contain chemicals that not only alter your hair,
they also end up in the water and are difficult to remove.
Plant-based alternatives, on the other hand, are formulated with plants.
Simple ingredients that return to the earth without generating that impact.
That’s why at Real Earth we work with 100% plant-based dyes,
made from plants like henna, indigo, or amla. You can see all the options here.
They color, care for, and respect both your hair and the environment.
Then, introduce a step that truly adds value
An oil like Roots is not just another product.
It is a concentrated treatment, without silicones or synthetic ingredients,
formulated with plants.
It acts from the root, without generating unnecessary waste or leaving behind ingredients that are difficult to degrade.
And it also reduces the need to use more products.
Simplify with purer products
Powder masks like Volume & Vitality represent a different way of caring for your hair:
- No preservatives
- No silicones
- No water in the formula
- Only pure plants
This not only improves product quality, but also reduces its environmental impact during production and transport.
And, above all, reduce
You don't need a long routine. You need products that make sense.
When you choose better:
- you use less
- you generate less waste
- and your hair stops depending on so many products
Because in the end, it’s not about perfection.
It’s about understanding what you use.
About choosing with intention.
Small changes. A different way to care for yourself. Real impact.
This Earth Day isn't just about grand gestures
It’s about small decisions.
About what you choose each week.
About how you take care of yourself.
Because when you change the way you take care of yourself...
you also change something else.
💬 Tell us:
where are you at right now?